Operations
Six steps that take an email campaign from open job to recorded closure
Move an email campaign through six steps: intake, audience freeze, evidence hand-off, tests, approval and closure, with PECR, DMARC and ICO breach checks.
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Operations
Operations
Why do UK emails land in spam? Common causes and fixes
UK emails land in spam for predictable reasons: weak authentication, poor list hygiene and missing consent records. Here are the spam filter triggers to fix.
Operations
Email marketing software launch gates before publication
An email marketing software launch gate framework for testing claims, accessibility, authentication, security and contract terms before publication.
Operations
Running email software with a durable record for every campaign
Run email software through controlled intake, evidence, testing, approval, release, exception, recovery and review stages with clear ownership.
Operations
Quality checks to run on suppression, claims and rollback before an email release
Check audience logic, suppression, claims, accessibility, tracking, authentication, rollback and evidence properly before an email software release.
Operations
Email service standards a buyer can own, with a clock and an exclusion list
Define buyer-owned email service measures with a population, unit, clock, exclusions, evidence, threshold method, owner and escalation route.
Operations
Who owns what when a team runs email software
Allocate accountable email software roles for service ownership, data, content, accessibility, security, release, contracts and incident handling.