Costs and pricing
An email software budget template with reforecast triggers and stop rules
Use a reproducible email software budget template with units, evidence, VAT treatment, confidence, tolerances, owners, reforecast triggers and stop rules.
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Costs and pricing
Costs and pricing
A whole-life cost framework for email software
A practical framework for email marketing software costs and budget, covering whole-life cash and labour, scope, VAT, uncertainty, operations and exit.
Costs and pricing
Email software costs that licence comparisons leave out
A non-ranked evidence-led list of email software costs often omitted from licence comparisons, including assurance, operations, incidents and exit.
Costs and pricing
Email marketing software pricing models: a buyer's worksheet
Email marketing software pricing models can be assessed with one buyer scenario, supplier-specific charging rules and a whole-life cost worksheet.
Costs and pricing
Email marketing software ROI: a worked model in contribution, not gross turnover
Work out email marketing software ROI with a worked model: incremental contribution, whole-life cost, a 20 percent fall test, a range of outcomes and stop conditions.